How does Amazon Advertising billing work? Depending on your payment method chosen, Amazon can charge you for your Amazon advertising clicks and/or impressions in a couple of different ways. For more information directly from Amazon’s documentation, check out the link...
How do you know if the data your Amazon PPC automation tool and reporting dashboards are using is correct? The answer is you don’t. This can be a big problem for Amazon agencies and brands relying on a tool that is tapped into the Amazon Advertising API. Case in...
There is much efficiency to be had in using an automated bid tool for your Amazon bid adjustments. But if you’re in the biz, you know automated bid tools aren’t perfect for every situation and have deficiencies of their own. In fact, I’m relatively certain no tools on...
It has become a universal truth that Amazon has turned the world of Retail on its head. Having spent the past decade working for and with Amazon, I have had a front-row seat to the disruption. And despite people knowing the platform as Amazon retail and Amazon...
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