How do you know if the data your Amazon PPC automation tool and reporting dashboards are using is correct?
The answer is you don’t. This can be a big problem for Amazon agencies and brands relying on a tool that is tapped into the Amazon Advertising API. Case in point, you’ve probably all seen the articles detailing the data issues occurring over Black Friday and Cyber Monday with advertisers over-spending due to glitches in the Amazon Ads data.
The truth is no data provider or Amazon PPC tool can know if there is an issue in the reported advertising data unless Amazon tells us that’s the case. But your tool provider should be alerting you if they are notified of an issue.
Is this the case for you? Is your PPC and/or Amazon Ads reporting platform letting you know when the data is incorrect? This is critical information to know as you look to make large budget and optimization decisions based on the information at hand (not to mention the automated optimizations occurring based on bad data). If the data is incorrect, you should know that, and proceed with caution.
That’s why we alert our partners when Amazon notifies us of an issue. Transparency is better, and we always try to be the first line of defense when there is an issue our partners should know about. Below is the alert we forwarded to our users yesterday:
MixShift Andy Thompson Todd VanderStelt
#amazon #blackfriday #cybermonday #amazonads #amazonadvertising #amazonmarketing #amazonagency #amazonsellers #amazonppc
