What is MixShift ‘Data Master’?

‘Data Master’ includes a suite of analytical tools designed to provide simple and secure access to the breadth of your Amazon data. At its most basic, ‘Data Master’ was designed to eliminate the need to maintain massive data files or build complex pivot tables. In-platform filtering and custom time-selections come standard and allow you to access your full Amazon history in a matter of clicks. All reports are exportable, making it easy for additional offline analyses.

Streamlined data access however is just one part of the solution. ‘Data Master’ includes a number of additional analytical tools as well. Track spend budgets and ACOS goals, create item groups and labels to unlock new analytical layers, view at-a-glance what’s driving changes in performance, and most notably, our ‘Bridge Engine’, which explains the exact ‘contribution to change’ each attribute (from Campaign down to Search Term) had in driving the changes you are seeing in your performance.