What data is provided through the Amazon Advertising API?
Generally, the Amazon Advertising API provides all the data that can be found in the exportable reports in Advertising Console, but in our case, integrated into a single database that is continually refreshed/maintained. We say “generally” as Amazon is continually updating their data sets across manual reports and API data sources (and doing so asynchronously). We have dedicated resources to integrate the new data sets as they become available through the API.
Console Reports and raw API data are similar in structure, and if you’re familiar with the breadth of exportable reports you would note that it is complicated to join data across reports. With the API data, we have taken the extra step to cleanse, join, and augment the raw data to make it easier to use while unlocking new reporting and analytics capabilities.