Stop guessing. Start Forecasting.

Get the Amazon Forecasting Shift: a free, ready-to-use excel template that helps you project Amazon sales, justify ad spend, and explain outliers with confidence.

When you download the Amazon Forecasting Shift, youโ€™ll receive:

โœ… Free Excel Forecasting Template

  • Plug in 12โ€“25 months of sales + ad spend.
  • Outputs: forecasts, coefficients, confidence intervals, actual vs forecast charts, outlier flags.
  • Designed forย a single brandย (duplicate for more if needed).

โœ… Quick-Start Guide + Sample Data

  • Step-by-step instructions so you can load your data and see results in minutes.
  • Sample dataset included to preview how the model works.

โœ… โ€‹Free Consultation Session (Optional)

  • MixShift customers: 1 free walkthrough on one brand.
  • Non-customers: same benefit if you book a MixShift demo.
  • Session covers: data load, model fit, coefficient readout, outlier diagnosis.

โœ… Optional Paid Add-Ons

  • $150 / 30 min or $300 / 60 min consults.
  • Bundle: 3 ร— 60-min sessions for $750.
  • Custom ASIN-level forecast builds starting at $8K.

How It Works

  1. Complete the form above with your company email. We’ll send you the template right away.
  2. Upload your sales + ad spend history (12โ€“25 months recommended).
  3. Generate your forecast with seasonality, trend, and ad elasticity built in.
  4. Use it as your anchor for planning, reviews, and outlier detection.
  5. Book a consult if you want expert walkthroughs or deeper analysis.
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Case Studies using Amazon Forecasting Shift:

Case Study 1: Capitalizing on Prime Day Momentum ย 

A brandโ€™s advertising manager, riding a strong Prime Day, used the model to justify a 40% ad spend increase ($40K above budget). By inputting the updated spend pace, they presented a sales projection to their CEO, securing approval. The result? Actual sales hit $1.3M, within 0.5% of the modelโ€™s forecast, proving its precision in high-stakes scenarios.

Case Study 2: Profitability Across Marketplacesย ย 

A brand aiming to boost profitability before an acquisition initially cut ad spend across all marketplaces. The model revealed one marketโ€™s Advertising Coefficient was 3x higher than another, despite similar ACOS, TACOS, and customer retention metrics. This insight shifted their strategy; maintaining spend in the high-return market while cutting elsewhere, balancing sales and profitability.

Case Study 3: Setting the Right TACOS Targetย ย 

Facing rising Amazon fees, a brand needed to optimize TACOS without sacrificing sales. The model projected sales volumes at varying ad spend levels, identifying which marketplaces offered the best return and which were nearing saturation. This data-driven approach guided their TACOS targets, aligning with profit goals.

Case Study 4: Measuring Promotional Impactย ย 

A brand went aggressive with Prime Day discounts, unsure of the impact due to year-over-year changes (e.g., Prime Day extending to four days). With historical accuracy within ยฑ4%, the model underpredicted sales in July by -19%, signaling the promotionโ€™s incremental value. This gave the marketing director a data point to quantify the campaignโ€™s success.

How our brand and agency partners are using it:

๐Ÿ“ˆ Justify Mid-Month Budget Increases

Forecast incremental revenue from additional ad spend with clear, data-backed elasticity.

๐ŸŒŽ Compare Marketplaces

Benchmark performance across regions and marketplaces to spot saturation and underinvestment.

๐Ÿ’ก Measure the True Incremental Value of Ads

Move beyond โ€œad sales.โ€ See how advertising impacts total sales.

๐Ÿ“… Annual Planning

Set next yearโ€™s growth target and instantly see the ad spend required to hit it.

๐Ÿงฎ Smarter Budget Allocation

Auto-distribute your annual budget across months using seasonality + efficiency.

๐Ÿงญ Anchor Performance Reviews

Forecast = baseline. Actuals = signal. Flag outliers caused by bad guys (OOS, conversion dip) or good guys (good PR, new product launch).

๐Ÿ” Seasonality Mapping

Visualize peaks and troughs, then pull forward or pull back spend with confidence.

๐Ÿ† Stakeholder Value Add

Deliver boardroom-ready charts and defendable insights that replace โ€œgut feelโ€ with data.

๐น๐‘œ๐‘Ÿ๐‘’๐‘๐‘Ž๐‘ ๐‘ก ๐‘Ž๐‘๐‘ ๐‘™๐‘œ๐‘œ๐‘˜๐‘  ๐‘ฐ๐‘ต๐‘บ๐‘จ๐‘ต๐‘ฌ. ๐ด๐‘๐‘ ๐‘ข๐‘Ÿ๐‘‘๐‘™๐‘ฆ ๐‘๐‘™๐‘œ๐‘ ๐‘’ ๐‘ก๐‘œ ๐‘คโ„Ž๐‘Ž๐‘ก ๐ผ โ„Ž๐‘Ž๐‘‘ ๐‘๐‘ข๐‘–๐‘™๐‘ก. ๐ผ๐‘›๐‘๐‘Ÿ๐‘’๐‘‘๐‘–๐‘๐‘™๐‘ฆ ๐‘–๐‘š๐‘๐‘Ÿ๐‘’๐‘ ๐‘ ๐‘’๐‘‘. ๐ถ๐‘Ž๐‘›๐‘›๐‘œ๐‘ก ๐‘ค๐‘Ž๐‘–๐‘ก ๐‘“๐‘œ๐‘Ÿ ๐‘กโ„Ž๐‘’ ๐‘Ÿ๐‘’๐‘™๐‘’๐‘Ž๐‘ ๐‘’.

Matt Rosenfeld

Founder, CRUSH, an Acadia Company

Automated Amazon Data flow offering scalable reporting, democratized data access, & enhanced Advertising management โ€“ unlock new insights and bring scale to your organization.
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